Sweetest Day in the United States

Sweetest Day is observed on the third Saturday in October, primarily in the Great Lakes region and parts of the Northeast United States. It's often thought of as a day to share romantic deeds or expressions, and is sometimes referred to as a "Hallmark holiday."

History

Sweetest Day was first celebrated in 1921 in Cleveland, Ohio. The idea was initiated by a group of candy company executives who wanted to bring happiness into the lives of orphans, shut-ins, and underprivileged individuals by distributing candy and small gifts. It was originally called "The Sweetest Day of the Year."

Traditions

Over time, Sweetest Day has evolved into an occasion similar to Valentine's Day, where people express their affection towards loved ones with sweets and gifts. The celebration has not gained widespread popularity outside of the Midwest.

What People Do:

• Gift Giving: Individuals often give candy, cards, and other sweets to their significant others, family members, friends, and even co-workers.
• Acts of Kindness: People are encouraged to perform acts of kindness such as volunteering at a local charity or spending time with those who might be feeling lonely.
• Romantic Gestures: Couples might go on dates or exchange heartfelt messages.

While not as widely observed as other holidays and despite its commercial overtones, Sweetest Day continues to be celebrated by many as an opportunity to spread kindness and show affection to those they care about.