Valentine's Day in Sweden (Alla hjärtans dag)

History and Traditions: Valentine's Day, known as "Alla hjärtans dag" (Day of all hearts) in Sweden, started gaining popularity in the country during the 1960s. Unlike some countries where the celebration has a long-standing tradition, it is relatively new in Sweden. It was initially promoted by flower sellers and other retailers to increase sales during a typically slow period after Christmas. Over time, it has become more widely recognized and celebrated.

Celebration: On February 14th, similar to many Western countries, Swedish people take the opportunity to express affection to their loved ones and friends. The day is not exclusively romantic; it's also about showing appreciation for friendships.

• Cards and Gifts: Swedes exchange greeting cards known as "Valentinhälsning" and often give gifts such as flowers—particularly red roses—chocolates, or small tokens of affection.
• Romantic Dinners: Couples might celebrate with a romantic dinner at home or at a restaurant.
• Special Events: Some bars, clubs, and cultural venues may host special events or themed nights dedicated to celebrating love and friendship.

Although Alla hjärtans dag is celebrated in Sweden, it does not carry the same level of significance as it does in some other countries. It is seen as a fun occasion rather than a deeply rooted cultural tradition.