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Valentine's Day, celebrated on February 14th, is a relatively recent phenomenon in India, having gained popularity in the late 1990s. While not traditionally part of Indian culture, the day has been embraced, particularly by urban populations and young people.
The origins of Valentine's Day are rooted in Western Christian traditions, commemorating St. Valentine, a martyr associated with love and courtship. In India, the adoption of Valentine's Day has been influenced by globalization and exposure to Western culture through media and the internet.
On Valentine's Day in India, couples often express their love for one another by exchanging gifts such as flowers (especially red roses), chocolates, and other tokens of affection. Restaurants and public spaces may be decorated with heart-shaped adornments and balloons to create a romantic atmosphere.
Despite its popularity among certain demographics, Valentine's Day has also faced opposition from various groups who see it as an unwelcome Western influence that contrasts with traditional Indian values. However, each year sees continued celebrations by many who enjoy the opportunity to celebrate love and romance.