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History and Traditions: Valentine's Day, known as Valentinsdag in Danish, has not always been widely celebrated in Denmark. It is a relatively new holiday in the country, gaining popularity since the early 1990s. Unlike some countries with deep-rooted Valentine's traditions, Denmark has crafted its own unique takes on the day.
One such tradition is the exchange of "lover's cards," which initially were transparent cards that showed a picture of the card giver presenting a gift to his sweetheart. Nowadays, these have evolved into the more common greeting cards seen worldwide.
Another uniquely Danish Valentine’s tradition is the giving of pressed white flowers called "snowdrops." Friends and lovers exchange these as a sign of affection.
Modern Celebrations:
Gifts and Chocolates: Like many other places, Danes celebrate Valentine's Day with exchanges of chocolates, flowers (especially roses), and other gifts as tokens of love.
Romantic Dinners: Couples often go out for romantic dinners at restaurants or prepare special meals at home.
Love Notes: The tradition of sending love notes is also prevalent in Denmark. However, unlike anonymous notes in some countries, these are often openly given.
Experiences: Some Danes prefer giving experiences such as weekend getaways or spa days rather than material gifts.
Observance: Though not a public holiday in Denmark, Valentine's Day is observed by many who embrace it as an opportunity to express love and appreciation for their partners and friends. The commercial aspect has been growing steadily with retailers promoting it extensively. However, it's still less commercialized compared to countries like the U.S.