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Valentine's Day, known in Germany as Valentinstag, is not as deeply rooted in German culture as it is in some other countries. Its celebration has been largely influenced by American customs introduced after World War II. The day is named after Saint Valentine, a Christian martyr from the third century, but its association with romantic love appears to have arisen later during the Middle Ages.
In Germany, the tradition of Valentinstag is less about anonymous cards and more about giving heartfelt gifts to one's significant other. The tradition of celebrating love on this day has slowly gained popularity over the decades.
Today, Germans embrace Valentine's Day with similar enthusiasm to that seen elsewhere in the world. Couples often exchange flowers—particularly roses—as they are considered a symbol of love. Chocolates, heart-shaped confections, and romantic cards are also commonly exchanged.
Jewelry and other more luxurious gifts may be given as tokens of affection. Romantic dinners or getaways are popular ways for couples to celebrate their relationship.
While it tends to be primarily a celebration for couples, some younger Germans also partake in activities such as sharing friendship cards or small gifts with friends.
In some regions, special events or parties may be organized for Valentinstag, although it is not considered a public holiday. Florists and confectioners see a surge in business around this time as people prepare to surprise their loved ones with special treats.
Despite its growing popularity, Valentinstag remains more low-key in Germany compared to countries like the United States or the United Kingdom. It's generally observed by those who choose to celebrate it rather than being widely recognized across all levels of society.
