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In Colombia, the day of love and friendship, known as "Día del Amor y la Amistad," is not celebrated on February 14th like in many other parts of the world, but rather on the third Saturday of September. This distinction provides a unique Colombian twist to the celebration.
The celebration of love and friendship in Colombia has been influenced by both Catholic traditions and Western customs. The decision to celebrate it in September rather than February aligns with other Latin American countries that share similar customs. The day is an opportunity for friends, couples, and family members to express their affection and appreciation for one another.
Amigo Secreto: Similar to "Secret Santa," Colombians often engage in "Amigo Secreto" where people draw names and secretly give small gifts or notes leading up to the celebration.
Gift Exchange: Couples exchange gifts such as flowers, chocolates, and other romantic presents. It is common for men to give serenades.
Social Gatherings: Friends and loved ones get together for meals or parties. Restaurants are often booked out in advance due to the high demand for romantic dinners.
Public Displays of Affection: Public spaces are adorned with decorations symbolizing love, and it is common to see couples holding hands, hugging, or sharing kisses.
Celebrating love and friendship in September allows Colombians to spread out festive occasions throughout the year and keeps the tradition distinct from the commercialized Valentine's Day observed elsewhere.