Ui Ariki Day in the Cook Islands is a national public holiday that recognizes the importance of traditional leaders, known as Ariki (high chiefs), and their role in maintaining cultural heritage.

History and Traditions:

• The celebration is held annually on the first Friday of July.
• The day was established to honor the contribution of the Ariki to Cook Islands society and culture.
• Traditionally, Ariki played a central role in governance, land allocation, and spiritual matters within their tribes or clans.

Activities on Ui Ariki Day:

• A formal ceremony often takes place where Ariki, along with other chiefs and sub-chiefs known as Mataiapo and Rangatira, are recognized.
• Traditional rituals, including speeches, dances (ura), and drumming (pate), may be performed.
• Cultural displays showcase crafts, attire, and other aspects of Cook Islands heritage.
• Community feasts or umu kai (earth ovens) bring people together to enjoy traditional Polynesian food.

The day serves not only as a tribute to the leaders but also as an opportunity for reinforcing cultural identity among the Cook Islanders.