Mother's Day in Brazil

Mother's Day in Brazil, known as "Dia das Mães," is celebrated on the second Sunday of May, mirroring the tradition followed by many other countries including the United States. This special day honors mothers and mother figures, recognizing their contributions to the family and society.

History

The celebration of Mother's Day in Brazil can be traced back to the early 20th century. While it was influenced by the American version of Mother’s Day, which was created by Anna Jarvis in 1908 and became an official U.S. holiday in 1914, it took some time for the custom to become widespread in Brazil.

Traditions

On this day, it is customary for Brazilians to gather with family members to celebrate and express gratitude towards their mothers. Common traditions include:

• Gift-giving: Children often give gifts to their mothers, which might include flowers, jewelry, handmade items, or other tokens of appreciation.
• Special meals: Many families go out for brunch or dinner at a restaurant or prepare a homemade meal that often includes a favorite dish of the mother.
• Church services: Some families attend religious services together as part of their Mother's Day celebrations.
• Poetry and songs: In schools prior to Mother’s Day, children frequently participate in activities such as writing poems or singing songs dedicated to their mothers.

What People Do

Mother's Day is one of the most commercially significant holidays in Brazil. It ranks second after Christmas in terms of sales volume. On this day:

• Retailers offer special promotions and sales targeting gift-buyers.
• Families try to spend time together; those living apart might travel home for a reunion.
• Mothers are typically relieved from household chores on this day as an extra sign of appreciation.

The emphasis on familial bonds and affection makes Mother's Day a deeply cherished occasion across Brazil.