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Date: In Brazil, Father's Day, or "Dia dos Pais," is celebrated on the second Sunday in August.
History: The choice of the date in Brazil is attributed to the publicist Sylvio Bhering, who initially suggested the day to be observed on August 16th (St. Joachim's day, patron of fathers). However, it was eventually moved to Sunday to allow families more time to spend together.
Traditions: Similar to other countries that observe this day, Father’s Day in Brazil involves honoring fathers and father figures. Brazilians often celebrate by gathering for a family meal and presenting fathers with gifts and cards. Barbecues (churrascos) are particularly popular events on this day as they provide an opportunity for family reunions.
Activities: On Father’s Day, children might perform special acts of service for their fathers or create handmade gifts and cards. It is common for schools to assist children with crafting presents during the preceding week. Adult children may return home from afar to celebrate with their fathers, emphasizing the importance of family bonds.
Commercial Aspect: As with many holidays, there is also a commercial side to Father’s Day in Brazil. Retailers and businesses run special promotions and advertising campaigns targeting gift ideas suitable for fathers such as clothing, electronics, or tools.
In essence, Father's Day in Brazil is a blend of affectionate gestures and familial appreciation wrapped up in both personal celebration and commercial enterprise.
