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Brazilian Valentine's Day is known as "Dia dos Namorados" and is celebrated on June 12, not on February 14 like many other countries. This date was chosen because it falls on the eve of St. Anthony's Day, which is June 13. St. Anthony is known as the marriage saint in Brazil, believed to bless young couples with prosperous marriages.
The celebration of Dia dos Namorados started in the mid-20th century due to a commercial campaign aimed at boosting sales during the month of June, which was a slower period for trade compared to Christmas and Mother's Day. The campaign was successful, and since then, Dia dos Namorados has become a significant day for lovers across Brazil.
On Dia dos Namorados, couples in Brazil celebrate their love much like Valentine's Day traditions elsewhere. They exchange gifts such as chocolates, flowers, and cards. Romantic dinners are very common, with restaurants often offering special menus for the occasion.
Couples might also attend concerts or special events that are organized throughout cities in honor of this romantic day. Moreover, it's common for hotels to offer packages for couples looking to escape for a romantic evening or weekend.
In addition to these modern celebrations, some people perform simpatias (rituals) on the eve of St. Anthony's Day to find a good partner or strengthen their current relationship.
Overall, Dia dos Namorados is an important day in Brazil where love and romance are celebrated with enthusiasm and joy among couples.
