July Morning is an unofficial holiday in Bulgaria that is celebrated on the first day of July each year. This unique tradition, which began in the 1980s, has become a symbol of freedom and nonconformity among the youth and music lovers of Bulgaria. It was during the communist era that young Bulgarians started the ritual of gathering on beaches or high in the mountains to await the sunrise on July 1st as a form of silent protest and a symbol of hope for change and a new beginning.

The name "July Morning" is often associated with the song "July Morning" by British rock band Uriah Heep, which became emblematic for this event, although there's no official connection between the song and the celebration itself.

Traditions:

• Gathering at Seaside or Mountains: People flock to various scenic spots, particularly along the Black Sea coast or in mountainous regions like Kamen Bryag.
• Awaiting Sunrise: The central activity involves staying up all night until dawn to witness and celebrate the first sunrise of July.
• Music Celebrations: Rock music plays a significant role in this event. Many attendees bring guitars and other musical instruments.
• Socializing and Campfires: There are often informal gatherings with campfires where people share stories, sing songs, and enjoy each other's company.
• Artistic Expression: Some participants engage in painting, poetry reading or perform other forms of artistic expression.

What People Do:

On July Morning, people from all over Bulgaria travel to hotspots like Kamen Bryag where they spend time socializing, sharing music, enjoying spontaneous performances, and creating art. As dawn approaches, everyone gathers to watch the sunrise together as a communal experience that celebrates their shared sense of freedom. Afterwards, festivities may continue with concerts by various bands or more personal celebrations among groups of friends.

This day has grown from its underground roots to become more widely recognized across Bulgaria. While it is not an official national holiday with any institutional support or recognition, it remains an important cultural phenomenon for many Bulgarians.